Over the weekend, I entered The Attention Contest on the Dilbert blog, shamelessly laying out a (what you may see as a cynical) reason to vote your proxy ballots. Scott Adams, the guy behind Dilbert, let anyone enter the contest with a 500-word plea for attention.
This morning, he selected a winner, and it wasn’t me. I was happy to see that I fared well in the public voting, with one of the top-rated submissions, but my congratulations go to Lukeout, who wrote an engaging bit on the value of candor.
Quick aside: Scott Adams, thank you for Dilbert. (And I’ve worked in marketing!)
If you, gentle reader, are interested in reading more, here’s my submission:
Your vote doesn’t matter. Your ego does.
Unless you’re a Senator, a baseball owner, or Supreme Court justice, your vote doesn’t matter. If you think it does, stop fooling yourself. Had I chosen to never ever vote on anything, you know what would be different in the world? Nothing.
Politicians know this, even as they look you in the eye and tell you that your vote is important. Companies know this, even as they spend millions of dollars encouraging their shareholders to vote to re-elect Peter J. Huffenpiffle III to his thirteenth term on their Board of Directors. Even economists know this, as the Freakonomics authors wrote an editorial in the New York Times, suggesting that voting is an irrational act. After all, you have to do some research, travel and stand in line. And for what? Nothing.
But, the Freakonomics guys say there is a social phenomenon that makes us vote: people do it for the attention. We get social rewards when a neighbor sees us at the polls. We’re not voting because the vote matters – we’re voting because we want other people to think that we care.
We’re narcissistic. We will perform altruistic acts as long as we get attention for being good. Generous philanthropists almost always expect recognition. They get their name listed in a brochure, etched into a plaque, or chiseled into a building. Like the rest of us, they just want some attention.
Similarly, millions of gallons of blood are donated each year. Why? People get stickers to wear proclaiming their selflessness. (Incidentally, I donated blood at the American Red Cross yesterday. I really did. My stuff is the rare A- type, shared by only 6.3% of the population. So I feel extra special about this selfless, selfless act. You people owe me. You know who you are.)
The opposite is also true: people will not do good and important things if they don’t receive the warm and fuzzies from others.
This is evident in the mundane world of proxy voting. Shareholders of public companies receive proxy ballots in elections, and these elections can determine how the company earns money and treats the outside world, including people. If you are like most shareholders, you throw the ballots in the trash. $3.5 trillion of influence, piddled away.
The outcome of a corporate election can directly affect the world. Want to force BP to invest in wind and solar technology? Want to encourage PetroChina to stop genocide? Want to make Chesapeake Energy rethink their CEO’s $75 million bonus given as the stock plummeted? Shareholders can do this.
But, although many feel strongly about these things, they don’t vote. Like political voters, shareholders know their vote, by itself, won’t affect the outcome. And to make matters worse, you vote for or against Mr. Huffenpiffle III in the privacy of your own home. There, no one can observe your actions and give you the attention you seek for doing something noble.
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Doug Gates helped start Moxy Vote, a proxy voting website. He’s not trying to fool you into voting because your shares matter. He wants you vote with others and enjoy the warm, fuzzy rush from telling people that you support something important. And who knows? We might stop genocide. www.moxyvote.com