I’ll let the AP article speak for itself here:

Google Inc. is bowing to pressure from shareholders of On2 Technologies Inc. in its takeover bid for the software company and raising its offer price.

The new offer hikes the deal value to roughly $132 million, up from $106.5 million.

Bowing to pressure from shareholders?  11.5% of whom voted their shares through Moxy Vote?  In this case, a little effort was worth 25.5 million dollars. At least so far.